Clear rules for using capture 5’s managed websites, SEO, AI Search Visibility, reputation and automated typed website chat.
Effective date: October 7, 2026
Scope of This Acceptable Use Policy
This policy applies to capture 5’s website, inquiry forms, onboarding, client accounts, communications and managed digital presence services: websites, SEO, AI Search Visibility, reputation management and automated typed website chat. It also applies to optional Review Outreach when separately ordered.
It covers clients and people acting on their behalf, including owners, managers, employees, contractors, agencies and authorized account users. Service use must follow the accepted scope, lawful instructions and applicable agreements.
Authorized Business Use
capture 5’s managed services are for lawful business, professional and organizational use. People ordering services or administering client accounts must be at least 18 and authorized to act for the business.
Provide accurate business, account, contact and billing information. Do not impersonate another person or organization or use an account, domain, payment method or business profile without authority.
This account requirement does not impose an age restriction on every visitor to a client’s public website. Any intended processing involving children requires separate assessment and expressly accepted safeguards.
Core Acceptable Use Rule
Use capture 5 to present a real business accurately, improve its legitimate online presence, handle genuine feedback and help visitors find approved information.
Do not use any service to deceive customers, fabricate trust, misuse personal information, infringe rights, manipulate platforms, bypass security or conduct unlawful activity.
A service connection or automated feature does not authorize work outside the accepted scope. Review-request outreach is separate from the reputation monitoring and response assistance included in Complete.
Websites, Hosting and Forms
Website content, functions and connections must be lawful, authorized and appropriate for the accepted build and maintenance scope.
No phishing pages, malware, fraudulent offers or deceptive payment destinations.
No unauthorized tracking, harmful scripts or collection of information beyond the approved purpose.
No false business identities, locations, credentials, staff profiles or service claims.
No public exposure of private customer records, passwords or access keys.
No unapproved integrations or attempts to bypass agreed page, storage or functionality limits.
Custom functionality and material scope changes require separate acceptance. A managed website package does not provide unlimited development or authorize regulated data collection.
SEO and AI Search Practices
Search work must help people and search systems understand accurate, approved business information. Clients must not request deceptive tactics or instruct us to violate search-platform rules.
No cloaking, hidden keyword stuffing, deceptive redirects or doorway pages.
No link schemes, fabricated locations or mass-produced pages created primarily to manipulate results.
No false business facts, fabricated FAQs, invented credentials or misleading structured data.
No instructions designed to make search or AI systems ignore their safeguards or misrepresent a business as independently endorsed.
No confidential information or access credentials in public content, metadata or schema.
SEO and AI Search Visibility do not authorize promises of rankings, indexing, citations or placement in AI answers. Independent systems control their own results.
Prohibited Review Practices
Clients must not request or carry out review gating, sentiment filtering or deceptive rating-based routing.
Do not send only satisfied customers to public review destinations.
Do not divert dissatisfied customers away from public reviews or require a private complaint before they can review.
Do not pressure customers to choose a rating, supply false wording or hide an honest concern.
Do not threaten, retaliate against, intimidate or deceive people because of their feedback.
Do not use false reports or abusive tactics to remove legitimate criticism.
Legitimate reporting of unlawful content or a genuine platform-rule violation remains permitted through the appropriate process. A customer-support option must not become a barrier to honest reviews.
Fake Reviews and Fabricated Trust
Do not create, buy, sell, arrange or publish fake reviews, fabricated testimonials or endorsements that misrepresent a real experience.
No invented customers, fabricated experiences or automated fake reviews.
No review farms, swaps, clubs or scripted mass reviews.
No insider reviews presented deceptively as independent customer opinions.
No fabricated competitor reviews, awards, case studies, results or before-and-after claims.
No fake followers, views or other deceptive indicators of influence.
Material relationships and incentives must be disclosed where required. Disclosure does not make an otherwise false or prohibited review acceptable.
Neutral Review Requests
Separately ordered Review Outreach must use neutral requests connected to genuine customer experiences. Eligibility must be based on lawful, objective criteria rather than predicted satisfaction or rating.
Customers remain free to respond or decline, choose their honest rating and write their own feedback. Requests must not condition a reward on positive or negative sentiment or imply control over publication.
Any proposed incentive requires express approval, lawful disclosure and permission under the destination platform’s rules. Platforms that prohibit solicitation or incentives must be respected.
Review Responses and Customer Privacy
Review responses must reflect the actual review, its rating and context, and the approved business information. Do not request fabricated resolutions, false promises or misleading claims that a concern has been investigated or fixed.
Do not expose private order details, customer contact information, health information or confidential records in a public response. Do not threaten reviewers or invent facts to discredit them.
Sensitive concerns and responses outside approved limits require appropriate escalation or client review. Automated response assistance does not replace the client’s responsibility to address the underlying customer experience.
Customer and Visitor Information
Provide or collect personal information only when you have the lawful authority, notices and permissions required for the agreed purpose. Lead inquiries and typed chat contacts are not automatically eligible for review outreach.
Use only necessary information. Maintain accurate records and promptly communicate relevant opt-outs, corrections, restrictions, privacy requests and security concerns.
Client personal data must be handled under the Data Processing Addendum. Do not use service access to export, sell, expose or reuse information for an unauthorized purpose.
Prohibited Outreach Lists
Review Outreach uses genuine first-party customers with the required contact permissions. It is not a cold-prospecting or list-broker service.
No purchased, rented, brokered, scraped or harvested lists.
No cold prospects, unrelated leads or competitor customer lists.
No contacts lacking a genuine customer experience with the business.
No people whose applicable opt-out or suppression restriction must be honored.
No transferred lists without lawful authority and a valid customer relationship supporting the intended use.
capture 5 may reject or restrict information that is improperly sourced, inaccurate or inconsistent with the agreed service.
Sensitive and Regulated Information
Ordinary forms, review tools and typed chat are not channels for passwords, access keys, full payment-card details, bank credentials, government identifiers or confidential customer files.
Do not submit health records, protected health information, special-category personal data, information about children or other regulated information unless that processing has been expressly accepted and required safeguards and agreements are in place.
Contact and appointment information can itself be sensitive in a healthcare context. A Data Processing Addendum is not a healthcare business associate agreement.
Required account credentials must use an approved secure process. If prohibited information is submitted, report it promptly without repeating the sensitive details in another ordinary form or chat.
Email Use and Opt-Outs
Service communications and separately ordered Review Outreach must follow applicable email, privacy, advertising and platform requirements and our Email Terms.
No deceptive sender identities, subject lines or message content.
No spam, unlawful contact or unrelated promotions through review outreach.
No removal or bypass of required sender details or unsubscribe options.
No continued outreach after an applicable objection or opt-out.
No resubmission of suppressed contacts without documented lawful authority and resolution of the relevant restriction.
Follow the Opt-Out Policy. An ordinary unsubscribe must not be made dependent on a sales call, purchase or unnecessary verification.
Platform Rules and Account Authority
Use only supported platforms and connections within the accepted scope. Clients must maintain lawful account ownership, grant appropriate permissions and follow each platform’s applicable rules.
Do not provide deceptive review links, bypass authentication or ask us to interfere with an account without authorization. Do not claim platform affiliation, approval or endorsement without a valid basis.
Independent platforms control publication, moderation, ranking and account enforcement. Monitoring, preparing a response and publishing it are different functions, and not every platform permits every function. See the Platform Disclaimer.
Content and Business Claims
Content and instructions must be accurate, lawful and authorized. This applies to website copy, metadata, schema, chat answers, reviews, outreach and business materials.
No false claims about services, prices, availability, results, licenses or credentials.
No defamatory, discriminatory, hateful, threatening, exploitative or harassing content.
No unlawful offers or instructions facilitating fraud or abuse.
No infringement of intellectual property, privacy, publicity or confidentiality rights.
No fabricated endorsements, affiliations or claims of guaranteed business outcomes.
Clients must correct material inaccuracies and tell us when approved business information changes.
Photos, Videos and Business Materials
Clients must hold the rights and permissions needed for supplied photos, videos, logos, names, voices, testimonials, copy and other materials, including any required licenses and releases.
Do not present stock subjects as your actual team or customers, pass another business’s work off as your own, or provide altered materials that deceptively represent a real person or result.
Business contact paths, service details and links must remain accurate. Approval to use a material for one purpose does not automatically authorize every other use.
Automated Typed Website Chat
The included chat is automated and typed. Do not describe it as a live human operator or use it to impersonate a specific person deceptively.
Use approved business Q&A, lead capture, qualification and configured contact or booking directions. Do not instruct chat to collect unnecessary sensitive information or make unapproved promises, pricing changes, refunds or binding commitments.
Chat is not an emergency channel or a substitute for regulated professional advice. Business-critical or sensitive matters need an appropriate contact or escalation path.
Do not attempt to extract private information, override access controls or inject instructions that bypass the approved configuration.
System Abuse and Technical Misuse
Do not interfere with capture 5 services, client systems or authorized connections.
No unauthorized access, account takeover, credential theft or access sharing outside approved business use.
No malware, phishing, denial-of-service attacks or harmful automation.
No bypassing permissions, security controls, suppression records or agreed service limits.
No security testing, scanning or exploitation without appropriate written authorization.
No unauthorized copying, extraction, resale or misuse of proprietary materials or other clients’ information.
This does not prohibit legitimate indexing of approved public pages, authorized integrations or activities that applicable law does not permit us to restrict.
Payment Authorization and Billing Abuse
Use only authorized payment methods and provide truthful order and billing information. Do not falsify payment approvals, service records or cancellation dates, or knowingly submit a fraudulent payment dispute.
A genuine billing dispute, lawful chargeback or cancellation is not automatically misuse. Clients retain applicable bank, payment-network and non-waivable legal rights. An inquiry form is not a paid order or recurring-payment authorization.
Standard recurring service is month-to-month. A sufficient cancellation request received before the next scheduled renewal stops that renewal; service ends at the end of the current paid period unless otherwise agreed or required by law. There is no required multi-month minimum or acceleration of future unrenewed monthly fees.
Existing valid charges and separately accepted work remain subject to the Billing Policy and Service Agreement. A payment dispute alone does not determine the validity of a balance or cancel the service.
Employees, Contractors and Authorized Users
The client must manage the access and instructions of people acting on its behalf, including employees, agencies, contractors and billing contacts.
Ensure authorized users understand this policy, have appropriate permissions and submit accurate approvals and information. Remove access when roles change and promptly report unauthorized activity.
Internal business disputes do not automatically cancel an accepted agreement or erase valid obligations. They also do not remove capture 5’s independent legal or contractual duties.
Regulated and Sensitive Industries
Businesses in healthcare, legal, financial, insurance, education, children’s services and other regulated sectors must assess the requirements applicable to their intended use.
Identify regulated processing, professional restrictions and required agreements before launch. Do not assume a standard website, form, chat or reputation package meets every industry requirement.
Regulated advice, eligibility decisions or processing outside the approved scope require separate assessment and acceptance. capture 5 may refuse a use it cannot lawfully or appropriately support; each party retains the obligations applicable to its role.
Reporting Suspected Violations
Report suspected misuse through our contact form using “Acceptable Use Concern” in the notes. Identify the affected business or page, describe the concern and provide relevant dates or public links.
Do not include credentials, full payment details or exposed sensitive records. We can arrange a suitable channel when further information is needed.
We may assess reports and take appropriate action. We may be unable to disclose confidential investigation details. This process does not replace applicable emergency, regulator, platform or legally required reporting channels.
Enforcement and Service Restrictions
When there is a reasonable basis to believe this policy has been breached or a material risk requires action, capture 5 may:
Refuse onboarding or reject prohibited content, connections, instructions or information.
Restrict access, pause affected work or suspend or end the affected service under the accepted agreement.
Request reasonable verification, corrections or approvals needed to resolve the issue.
Preserve relevant records and make disclosures required or permitted by law.
Pursue valid remedies and unpaid balances under the accepted terms.
Actions should be proportionate to the issue. Where appropriate and practicable, we will communicate the concern and a correction process. Immediate restrictions may be necessary for serious security, legal or customer harm.
Enforcement does not authorize withholding mandatory privacy assistance, required data return or deletion, or other non-waivable rights. It does not create a multi-month cancellation penalty or future-month payment acceleration.
Monitoring and Service Oversight
We may review information, content, account activity, connections and instructions as needed for service oversight, security and policy enforcement, subject to applicable privacy terms.
This is not a promise to inspect every item or monitor every event continuously. The agreed monitoring and response scope still applies; this section does not remove work or oversight we have expressly accepted.
Clients remain responsible for their business operations, information, account permissions and lawful instructions. Relevant suspected problems should be reported promptly.
Responsibility for Misuse
Misuse may give rise to claims, service restrictions or remedies under applicable law and the accepted agreement. Relevant issues can include unlawful information use, false claims, review manipulation, infringement, unauthorized access or fraudulent payment activity.
Any defense, indemnity, liability limits and claims procedures follow the applicable accepted Service Agreement and Terms of Use. This policy does not expand those obligations, remove agreed exclusions or transfer capture 5’s own responsibility to the client.
Accepted service documents control their specific scope and subject matter according to their priority provisions. Mandatory law takes priority where required. This policy does not reduce a more specific accepted data protection or security obligation.
Updates to This Policy
We may update this policy to reflect service changes, platform rules, legal requirements and appropriate risk management. The revised effective date will appear here.
Material changes apply prospectively subject to applicable law, required notice and the accepted agreement. A page update does not by itself authorize restricted processing, reduce an accepted protection or change an existing payment authorization.
Contact capture 5
Use the contact form for questions about permitted use or to report a concern. Add “Acceptable Use Question” or “Acceptable Use Concern” to the notes and identify the business or service involved.
Include a brief description and relevant public links. Keep confidential records and credentials out of the form.
