Acceptable Use Policy

Scope of This Acceptable Use Policy

This Acceptable Use Policy applies to all use of capture 5, including the website, pricing pages, checkout pages, onboarding forms, client communications, managed review outreach, Human Trust Video placement, customer contact paths, review platform routing, customer information handling, account support, reporting, and related business systems.

This policy applies to clients, prospective clients, business owners, managers, employees, contractors, representatives, agencies, partners, authorized users, billing contacts, and anyone using or attempting to use capture 5 on behalf of a business.

Business Use Only

capture 5 is a business-to-business service. The service may be used only for lawful business, commercial, professional, or organizational purposes and only by people authorized to act for the business account involved.

• The user must be at least 18 years old.
• The user must have authority to act for and, when applicable, bind the business.
• Business, billing, contact, and account information must be accurate.
• capture 5 may be used only for lawful business purposes.
• Users must not impersonate another person, business, customer, platform, vendor, employee, or representative.
• capture 5 must not be used for fraudulent, deceptive, abusive, unlawful, personal, family, or household purposes.

Core Acceptable Use Rule

capture 5 is designed to help real businesses send neutral post-experience review requests to real customers after a genuine customer experience.

The service may not be used to create fake reviews, manipulate review ratings, suppress honest customer feedback, misuse customer information, violate email requirements, mislead customers, or bypass independent review platform policies.

Prohibited Review Practices

Clients and users may not use capture 5 to engage in deceptive, unfair, misleading, manipulative, unlawful, or platform-risky review practices.

• No review gating.
• No sentiment filtering.
• No rating-based routing.
• No pre-screening customers before providing a review opportunity.
• No suppressing unfavorable customer feedback.
• No routing only satisfied customers to public review destinations.
• No routing dissatisfied customers away from public review destinations.
• No pressuring customers to leave positive reviews.
• No instructing customers what rating or wording to use.
• No threats, punishment, retaliation, intimidation, or hidden penalties connected to customer reviews.
• No discouraging honest negative reviews through deceptive or coercive conduct.

Fake Reviews Are Strictly Prohibited

capture 5 may not be used to create, request, buy, sell, trade, publish, arrange, encourage, or support fake reviews, false reviews, fabricated testimonials, misleading endorsements, or reviews from people who did not have a genuine customer experience with the business.

• No fake customer reviews.
• No artificially generated fake reviews.
• No reviews from people who were never customers.
• No employee reviews presented as independent customer reviews.
• No owner, manager, staff, family, friend, vendor, affiliate, insider, or contractor review that violates law or platform rules.
• No competitor reviews.
• No copied, duplicated, scripted, fabricated, or mass-produced reviews.
• No review farms or review manipulation groups.
• No paid or compensated reviews unless the arrangement is lawful, properly disclosed where required, and expressly permitted by the applicable platform.
• No review swaps, trades, or review clubs.

capture 5 may refuse service or stop processing an account, list, link, instruction, or workflow that appears connected to false or misleading review activity.

Neutral Review Request Requirement

capture 5 requires neutral review request practices. The customer must remain free to decide whether to respond, whether to leave a review, which approved destination to use, what rating to provide, and what content to write.

• Review requests must be truthful and neutral.
• Review requests must not promise a benefit in exchange for a positive review.
• Review requests must not request only positive reviews.
• Review requests must not discourage negative reviews.
• Review requests must not require customers to contact the business before accessing an approved public review destination.
• Review requests must not imply that capture 5 or the client controls platform publication.
• Review outreach may include a direct way to contact the business when the customer needs help.

Customer Information Rules

capture 5 uses client-provided first-party customer names and email addresses to provide the managed reputation service. Customer information may be submitted only when the client has the right to provide it and authorize capture 5 to process it for the requested service.

• Submit only genuine first-party customers of the client business.
• Submit only customer names and email addresses reasonably needed for the service.
• Submit only customers connected to a genuine customer experience.
• Submit only information the client is legally permitted to provide to capture 5.
• Submit only customers the client is permitted to contact for the applicable review outreach.
• Do not submit customers whose applicable opt-out, objection, suppression, or do-not-contact request must be honored.
• Promptly notify capture 5 of relevant opt-outs, suppression requests, corrections, restrictions, deletion requests, privacy requests, or complaints.

Prohibited Lists and Information Sources

capture 5 is not a cold-outreach tool, prospecting system, list-rental service, lead-generation blasting system, or customer-list broker.

• No purchased lists.
• No rented lists.
• No scraped lists.
• No brokered lists.
• No harvested email addresses.
• No cold-prospect lists.
• No competitor customer lists.
• No unrelated lead lists.
• No directory-scraped contacts.
• No event lists unless each person had a genuine customer experience and the client has proper authority to contact them.
• No lists obtained from another business unless the customer relationship, notices, permissions, lawful authority, and transfer rights clearly support the use.

Prohibited Sensitive Information

capture 5 is designed to process limited customer identifiers for managed reputation services. Clients must not submit unnecessary, sensitive, regulated, or high-risk information unless capture 5 expressly agrees in a signed written agreement.

• No health information, medical details, diagnosis information, treatment details, patient notes, appointment details, or protected health information.
• No financial account numbers, payment-card numbers, credit reports, government identifiers, Social Security numbers, passport numbers, tax identifiers, or insurance identifiers.
• No information about children.
• No passwords, account credentials, security codes, biometric information, precise location information, or authentication information.
• No unnecessary information concerning race, ethnicity, religion, political opinions, union membership, genetic information, sexual orientation, criminal history, or another legally sensitive category.
• No confidential legal, medical, financial, insurance, employment, education, or government records.

capture 5 may reject, delete, quarantine, suppress, restrict, or stop processing prohibited information without automatically waiving valid payment obligations.

Email Use Rules

The standard capture 5 customer review service is email-based. Clients may not use capture 5 email systems, message workflows, or customer information processing in a way that violates email, privacy, consumer-protection, advertising, review, platform, or industry requirements.

• No misleading sender names.
• No false or deceptive subject lines.
• No deceptive message content.
• No unlawful customer contact.
• No bypassing unsubscribe requests.
• No resubmitting suppressed customers unless lawful authority is documented and the prior restriction no longer applies.
• No using capture 5 to contact people who are not genuine customers.
• No unrelated promotions, spam, prospecting, political messages, fundraising, or unrelated marketing.
• No hiding or misrepresenting the client business identity.
• No continued review outreach after a valid objection or opt-out that must be honored.

Review Platform Compliance

Clients are responsible for understanding and following the rules of each review platform, directory, marketplace, app store, or public profile selected for use with capture 5.

• Do not use capture 5 to violate Google, Facebook, Yelp, Better Business Bureau, Trustpilot, or another platform’s rules.
• Do not provide fake, misleading, broken, unauthorized, or improper review links.
• Do not claim capture 5 is affiliated with, endorsed by, approved by, or partnered with a review platform unless capture 5 provides written confirmation.
• Do not claim capture 5 can force a platform to publish, remove, restore, rank, display, count, or suppress a review.
• Do not use review destinations that create deceptive customer routing or review manipulation.
• Do not ask capture 5 to access, manage, alter, or interfere with a platform account unless that service is expressly accepted in writing.

Independent platforms control their own filtering, publishing, moderation, ranking, visibility, account actions, and enforcement decisions.

Prohibited Content and Instructions

Clients may not provide, approve, upload, request, or instruct capture 5 to use content that is unlawful, deceptive, abusive, defamatory, discriminatory, unsafe, misleading, infringing, or inconsistent with neutral review outreach.

• No false claims about the business, customers, services, staff, results, pricing, availability, or credentials.
• No misleading claims about review platforms or expected review outcomes.
• No defamatory statements about customers, competitors, employees, vendors, or platforms.
• No discriminatory, hateful, harassing, threatening, obscene, exploitative, or abusive content.
• No content that violates intellectual property, publicity, confidentiality, privacy, or contractual rights.
• No false statements about licenses, certifications, insurance, professional status, awards, affiliations, endorsements, or authority.
• No content that pressures customers to provide a particular rating or hide an honest concern.

Human Trust Video and Business Materials

Clients that provide a Human Trust Video, logo, business image, staff name, business detail, review link, customer service contact path, or other material are responsible for ensuring those materials are accurate, lawful, authorized, and appropriate.

• The client must have the rights needed to use all provided materials.
• The client must have permission to use names, images, voices, logos, trademarks, locations, testimonials, and likenesses included in the materials.
• The client must not provide fake, misleading, outdated, unauthorized, or infringing materials.
• Business information, contact paths, review links, and service details must remain accurate.
• Human Trust Video content must not mislead customers, pressure reviews, or promise review outcomes.

System Abuse and Technical Misuse

Clients and users may not misuse the capture 5 website, checkout pages, forms, portals, email systems, code, workflows, vendors, infrastructure, service materials, or business systems.

• No unauthorized access.
• No credential sharing outside authorized business use.
• No unauthorized scraping, crawling, copying, or harvesting of capture 5 content, code, pricing, systems, or workflows.
• No reverse engineering, decompiling, cloning, reselling, or creating a competing service from capture 5 proprietary materials.
• No interference with website, checkout, email, hosting, payment, form, customer relationship management, reporting, or vendor systems.
• No malware, phishing, spam, bots, denial-of-service activity, or security testing without written permission.
• No attempt to bypass payment systems, plan limits, suppression controls, unsubscribe controls, access restrictions, or service protections.
• No unauthorized use of capture 5 branding, legal pages, designs, templates, messaging, or documents.

Billing, Payment, and Chargeback Abuse

Clients and users may not abuse checkout, payment authorization, recurring payment, invoices, chargebacks, bank disputes, cancellation requests, or collection processes.

• No submitting a payment method without authority to use it.
• No false business information during checkout.
• No disputing valid authorized charges as unauthorized.
• No using a chargeback as a substitute for the cancellation process.
• No blocking payment methods to avoid a valid initial-term obligation.
• No misrepresenting service use, onboarding approval, customer information issues, or cancellation timing to a bank or payment processor.
• No attempting to avoid payment by changing owners, managers, staff, payment methods, vendors, business names, or bank accounts.

Responsibility for Employees, Contractors, and Users

The client business is responsible for owners, managers, employees, contractors, agencies, representatives, authorized users, billing contacts, and other people acting on its behalf.

• The client is responsible for their instructions to capture 5.
• The client is responsible for their customer information submissions.
• The client is responsible for their review links and business materials.
• The client is responsible for their payment approvals and billing communications.
• The client is responsible for their misuse of capture 5 systems or materials.
• The client is responsible for ensuring that authorized users understand this policy.

Internal disputes among business owners, managers, employees, contractors, agencies, or payment-card holders do not automatically waive the client’s obligations to capture 5.

Regulated and Sensitive Industries

Some industries are subject to heightened privacy, confidentiality, advertising, professional, legal, or ethical obligations. Businesses in regulated industries must determine whether their use of capture 5 is lawful and appropriate.

• Healthcare businesses must not submit protected health information unless a separate signed agreement expressly permits it.
• Legal, financial, insurance, education, government-related, children’s service, and professional service businesses must confirm their own industry obligations.
• Businesses must not disclose confidential customer, patient, client, financial, legal, educational, or regulated information through capture 5.
• capture 5 may refuse or restrict regulated use cases that create unacceptable legal, privacy, security, or operational risk.

Reporting Suspected Violations

A suspected violation involving a client, user, employee, contractor, customer list, review request, review link, business material, payment activity, or account may be reported to capture 5.

capture 5 may review a report at its discretion. capture 5 is not required to investigate every report, disclose investigation details, provide continuing updates, take a specific action, or reach a particular enforcement decision.

Reports may be sent to [email protected] with the subject line “Acceptable Use Concern.”

Enforcement Rights

capture 5 may act when it believes this policy has been violated or continued service creates material legal, privacy, email, platform, payment, security, deliverability, reputation, customer-experience, vendor, or business risk.

• Refuse onboarding.
• Reject customer information.
• Suppress customer records.
• Remove or reject links, content, instructions, or materials.
• Pause or delay launch.
• Suspend, restrict, or terminate service.
• Withhold reports, access, support, or deliverables while permitted by the applicable agreement.
• Require updated approvals, documentation, payment, account information, or data verification.
• Report suspected unlawful activity to providers, payment processors, platforms, authorities, insurers, or legal advisers where appropriate.
• Pursue unpaid balances, indemnification rights, recoverable costs, damages, or legal remedies.

No Duty to Monitor Every Use

capture 5 may monitor, review, reject, restrict, or investigate account activity, customer information, content, links, payment activity, platform destinations, and client instructions.

capture 5 is not obligated to monitor every action, list, message, review destination, client instruction, customer communication, payment event, or platform outcome.

The client remains responsible for its customer information, customer relationship, business operations, customer experience, review platform accounts, staff conduct, payment obligations, and legal compliance.

Client Responsibility for Misuse

To the extent permitted by law and subject to the Terms of Use, Campaign Agreement, Billing Policy, and accepted service documents, the client agrees to defend, indemnify, and hold harmless capture 5 and its owners, officers, employees, contractors, agents, affiliates, and authorized providers from applicable third-party claims, investigations, complaints, losses, damages, penalties, costs, chargebacks, and reasonable legal fees arising from:

• The client’s violation of this Acceptable Use Policy.
• Improper customer information.
• Fake reviews, review manipulation, review gating, or platform-rule violations.
• Missing consent, lawful authority, notice, permission, or customer-contact rights.
• The client’s operations, products, services, personnel, contractors, customer experience, or customer disputes.
• Client-provided materials, links, videos, claims, offers, or instructions.
• Payment abuse, failed payments, chargebacks, or collection activity.
• The client’s violation of privacy, email, consumer-protection, advertising, review, platform, tax, industry, or international requirements.

Relationship to Other Legal Terms

This Acceptable Use Policy works together with the Terms of Use , Privacy Policy , Cookie Policy , Email Terms , Opt-Out Policy , Disclaimer , Review Platform Disclaimer , Data Processing Addendum , Campaign Agreement , Billing Policy , checkout terms, invoices, order forms, and applicable accepted service documents.

If this Acceptable Use Policy conflicts with a more specific mutually accepted written agreement, the more specific agreement controls for that client relationship and subject matter.

Billing, recurring payment, initial-term, refund, cancellation, chargeback, failed-payment, and collection matters remain governed by the applicable commercial documents.

Changes to This Acceptable Use Policy

capture 5 may update this policy to reflect changes in law, review platform rules, email requirements, privacy standards, payment rules, security requirements, service providers, service structure, business operations, or risk management practices.

Updated terms will be posted with a revised effective date. Material changes apply prospectively unless applicable law or an accepted agreement permits different treatment.

Contact capture 5

Questions about this Acceptable Use Policy, suspected violations, prohibited uses, customer information restrictions, or review-practice concerns may be sent using the contact information below.